Simply Gorgeous Salon is a one-chair studio. That is intentional. Every guest gets Kelly Maxwell's full attention from the moment they walk in until the moment they leave. No assistants. No double-booking. No rushed appointments.

Kelly Maxwell

Owner and Master Stylist

Kelly Maxwell has been a working hairstylist for nearly two decades. She is an extension-exclusive stylist certified in Invisible Bead Extensions (IBE) since 2021, and a blonding and color correction specialist. She founded Simply Gorgeous Salon in Arden, North Carolina as a one-chair studio focused on the health of the hair and the experience of the guest.

Certifications

• IBE (Invisible Bead Extensions) certified since 2021
• Great Lengths certified since 2016
• Multiple hand-tied extension methods across a decade of continuing education
• Blonding and color correction specialist

Signature Services

• Invisible Bead Extensions (no heat, no glue, no damage)
• Blonding and lived-in blonde
• Color correction
• Balayage
• Mesh integration for hair loss clients

The Kelly Maxwell Extensions Line

In addition to running Simply Gorgeous Salon, Kelly is the founder of Kelly Maxwell Hair Extensions, a wholesale extension brand serving licensed cosmetologists across the United States. Both businesses share the same roof at 140 Airport Road in Arden, NC.